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Letter "A" » advertiser
«The American advertiser has made the superior American magazine of today possible.»
«Freedom of the press in Britain is freedom to print such of the proprietor's prejudices as the advertiser's won't object to»
«I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it.»
Author: John O'Toole | Keywords: advertiser, contract
«America must be the teacher of democracy, not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard.»
«To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.»
«The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed okay. The public is a poor also-ran.»
«Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.»
«The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.»

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