Subject:Marketing Communications case study:Levis-let's go
Title: Subject:Marketing Communications case study:Levis-let's go
Category: Business & Economy / Marketing and Advertising
Details: Words: 12400 | Pages: 52.8 (approximately 235 words/page)
Subject:Marketing Communications case study:Levis-let's go
Assignment
The Launch Campaign for "Levi's Let's Go" Jeans
Levi's is planning to launch a new line of denim jeans in Australia that requires very little care or maintenance. Brand named Levi's "Let's Go", this line of denim jeans is specially treated to be stain-free, odour-free, germ-free, moisture-free, wrinkle-free, shrink-free and fade-free.
The jeans do not absorb any type of stain (homemade or industrial), and hence they remain odour-free and germ-free. They have a strong
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amp;lt;Tab/> $ 44,000 <Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>
Sponsorship - Jeans for Genes Day <Tab/> $ 33,000 <Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>
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