Marketing Case Study- Sydney Aquarium Marketing Plan (very detailed).

Title: Marketing Case Study- Sydney Aquarium Marketing Plan (very detailed).
Category: Business & Economy
Details: Words: 651 | Pages: 2.8 (approximately 235 words/page)

Marketing Case Study- Sydney Aquarium Marketing Plan (very detailed).

1.The segmentation of target market §Customers are grouped in various ways. Firstly they have; oDifferent demographics oDifferent set of needs oDifferent geographies oDifferent price ranges and visitation/time restraints §Maximizing visitation is main objection of the marketing plan, so markets are segmented. Statistics are found through daily surveys of visitors residence, occupation etc, so accurate demographic statistics are calculated. oSydney is the key domestic market (+20% in 1998). Secondary domestic market is tourists from regional NSW and …showed first 75 words of 651 total…

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…showed last 75 words of 651 total…to low exchange rate, prices are viewed as cheap and therefore discounts are not necessary. However to attract more groups, discount entry rates must be offered to inbound tour companies, especially for Korea and China who are price sensitive. Important to satisfy this demand as visitation from these regions are growing rapidly §Domestic market research oBiannually outsource to Newspoll for leisure and entertainment trends oExit surveys are conducted regularly, on satisfaction and response to exhibits

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