Case History - DELL. This case study has been created by the author, analysing DELL's business model.

Title: Case History - DELL. This case study has been created by the author, analysing DELL's business model.
Category: Business & Economy / Marketing and Advertising
Details: Words: 3241 | Pages: 13.8 (approximately 235 words/page)

Case History - DELL. This case study has been created by the author, analysing DELL's business model.

Contents Case History<Tab/>2 Introduction<Tab/>2 Key Marketing Principles<Tab/>3 Application<Tab/>4 Justification<Tab/>6 The Direct Business Model<Tab/>7 Harnessing the Internet<Tab/>7 Low-Cost Leader<Tab/>7 Market Segmentation<Tab/>8 Business-to-business Market<Tab/>9 Customer Relationships&…showed first 75 words of 3241 total…

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…showed last 75 words of 3241 total…Journal, 17-11-2003 http://www.themsj.com/global_user_elements/printpage.cfm?storyid=562168 J. Maguire, "Case Study: Dell.com", ecommerce-guide.com, 03-03-2003 http://ecommerce.internet.com/news/insights/trends/article/0,,10417_2013731,00.html X. Xu, "Customer Value and Supply Chain Management", Presentation for Dell's Direct Model, 2003 http://student.bus.olemiss.edu/files/Womer/mgmt579/xu.ppt M. Schrage, "The Dell Curve", Issue 10.07, July 2002, http://www.wired.com/wired/archieve.10.07/dell_pr.html http://www.dell.com

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